RAJESH KAPIL
"Aims to streamline information flow, strengthen journalistic access to authentic data and empower regional media with quicker updates and contextual material" GOI is planning the integration of three key media-nodal bodies - Registrar General of Newspapers for India (RGNI), Central Bureau of Communication (CBC which
was formerly DAVP) and Press Information Bureau (PIB) to create a unified and more responsive system for communication and public outreach.
According to govt sources, an assessment exercise is already underway, and the integration process is expected to begin within the next six months under the supervision of the ministry of information and broadcasting(MIB).
A major feature of this initiative will be the appointment of a senior designated
officer in each ministry and department to coordinate the release of verified information through PIB, helping to eliminate duplication and delay in official communication.
An Officials of MIB, said the integration will not just merge administrative functioning but also create a functional single window for journalists and media houses to access govt press releases, policy briefs, multimedia content and veri- fied statistics across print, television and digital formats.
Also explained; MIB believes this will enhance transparency, reduce the spread of misinformation and enable regional news rooms to compete more effectively in this era of fast-moving digital news.